Nerd Journey 008: Learn LinkedIn From MBA Students and Thought Leadership

Welcome to episode 8 of the Nerd Journey Podcast [@NerdJourney]! We’re John White (@vJourneyman) and Nick Korte (@NetworkNerd_), two VMware Solutions Engineers who are hoping to bring you the IT career advice that we wish we’d been given earlier in our careers. In today’s episode, we discuss using MBA Students’ use of LinkedIn as a model and investing in thought leadership.

Original recording date: 2018-02-11

Topics

3:00 – How MBA Students Make the Most of LinkedIn

  • Discussions based on https://www.ft.com/content/6b28564c-fa13-11e7-a492-2c9be7f3120a
  • This article seems to be behind a pay wall.  Try a private browser window or a ft.com trial to read it.
  • John shares the article thesis before we dive into its content.
    MBA students have an urgent need to find a high-paying job
  • Should LinkedIn read like a resume?
  • Article highlights
    • Master the headline.
      • Who are you, and where do you want to go?
    • Think about search engine optimization (SEO) and make sure you use words in your headline and summary that will rank you highly in any search.
      • Use buzz words appropriately.
    • Customize your URL. You will be easier to find and you can use it on your email signature and business cards.
      • Customize professionally.
      • Aside: Slate’s Hit Parade coverage of UB40’s cover of “Red Red Wine”
      • A good quality professional picture is essential. Potential employers and headhunters are more likely to click on a profile with a photograph.
      • Does the picture reflect the type of position you want?
      • The picture should just be of you.
      • Shave or don’t shave for the picture?
    • Your summary should be about the future and make your ambitions clear.
      • Do you signal an ambition for a new role here if already gainfully employed?
      • Look at your privacy settings.  Do you want everyone in your network alerted because of a change to this area?
    • Avoid using standard “resume” language.
      • The LinkedIn profile is a bit more personal.
    • Connect only to people you know and trust. Approach strangers with care.  Do not spam.
      • What does “people you know” mean?
      • Beware of social engineering attempts.
    • If you post comment and analysis, ask an experienced and trusted advisor to read it first.
      • Is this recommendation legit?
      • Listen to John’s theory on the culture of LinkedIn and how to calibrate your comments.
      • Beware when providing a public critique.

 

31:28 – Raising your “impact radius” or investing in thought leadership

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